Hay & Kilner Solicitors required a CMS based website that would allow key employees to publish articles to drive web based lead generation. The website would also be host to a number of legal advice articles published by members of the Hay & Kilner legal team addressing current issues. The website itself was built on top of Guerilla Interactive‘s GI-Edit CMS providing a manageable platform for non-technical content authors.
Hay & Kilner Solicitors, CMS based website
The site itself employs blog like news articles shown alongside dates and author to allow people to track articles within a given field along with information based pages and full text search. With lead generation being high on the priority list most actions within the site funnel users to the contact pages and on-line contact form. The website was further publicised using a number of e-newsletters which, carrying through the brand, highlighted the legal issues being picked up on in the news articles on the website itself.
The project was completed on behalf of Guerilla Interactive in 2008 and has been running successfully since.
Visual Designs and HTML by Roddy Lang